CAREER HISTORY
Web & Digital Strategy | Global Operations | UX Design | Brand Champion | Problem Solver
SENIOR DIRECTOR, WEB & DIGITAL
September 2018 - April 2020
Directed the strategy and global operations of Symantec's enterprise website, Partner platform, Blogs and Community platform, Digital Marketing, Search and Webinar program. Led a global team consisting of User Experience (UX) design, Agile Program Management, Analytics / Optimization, Web Production, Community Management, Domain Management and Digital Marketing personnel to drive marketing business priorities across the digital properties.
Drove strategy and planning for all Symantec Enterprise sites to align with corporate goals
Led major quick-turn website redesigns to align with company & brand strategy, by creating a repeatable process
Championed tiger teams for web strategy and integration for all acquisition and divestitures supporting deals that totaled more than $25 Billion on time and on-budget with no penalties
Spearheaded governance of UX design across company to ensure consistent Customer Experience and improve brand recognition
Completed transition of Corporate Marketing function to Broadcom and NortonLifeLock post-divestiture of enterprise business to ensure continuity of business and support ongoing business
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DIRECTOR, ENTERPRISE WEB
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January 2015 – August 2018
Built complete team to support Enterprise & Corporate web, moving from a centralized model
Led complete site redesign and migration from TeamSite to Adobe Experience Manager (AEM) CMS, creating a modern, mobile-first website
Streamlined multiple digital properties into a single eco-system, reducing headcount and operating costs by $2M annually
Led integration of Blue Coat digital properties as part of acquisition through leadership of cross-functional teams, protecting brand integrity and driving new solutions messaging
Led divestiture activities for web and domain for Veritas and DigiCert on time with no penalties
DIRECTOR, SITE MANAGEMENT
April 2013 – December 2014
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Drove strategy for all Symantec websites globally: Consumer, Enterprise, Partner and e-commerce;
Implemented and trained on Agile and Kanban methodologies for web design & web production
Trained global sites on Agile methodology with 100% agile implementation across digital platforms
Implemented Product Council to manage cross-functional sprints, resulting in increased sprint velocity
SENIOR MANAGER, ONLINE MARKETING
Managed content strategy across all Symantec web properties. Led global team of Content Managers and Web Producers.
March 2010 – Apr 2013
CUSTOMER EXPERIENCE PROGRAM MANAGER
Drove cross-functional teams to implement various web projects across global properties. Included marketing, UX and development-driven initiatives.
September 2007 – March 2010