DRIVING RESULTS
Measuring Success
How do we measure success? I've been a firm believer that no matter what, you have to find metrics to represent the work you are doing, against the larger initiatives and consistently and regularly track progress and success. Depending on what the company is trying to do, web metrics can be about engagement, contribution to conversion, revenue or sheer volume of traffic.
DASHBOARD EXAMPLES
Analytics & Insights
There are countless tools to measure success for any aspect of your business. The trick is to know what to measure and how to gain insights from those measurements. Certainly, regular measurement and analysis is key. Staying current and regularly reporting what is happening will allow for rapid change of course when required. It also provides a basis for collaboration and meaningful coordination across functions to understand the data and determine how to make necessary improvements.
SEO VISIBILITY
Making Content Findable
Search Engine Optimization is a cost effective, yet valuable way for users to find your content. It is something that needs to be nurtured. Having regular check-ins on how it is performing is optimal to ensure that your content is being seen by as many people as possible.